Leading mobile entertainment company Hungama Mobile has partnered with Actimagine to allow mobile phone users around the world to view Bollywood films on their mobile devices. Hungama Mobile has selected Actimagine’s Mobiclip video codec for delivering DVD-quality (24fps) content without draining batteries or placing excessive load on the mobile device’s CPU.
Under the new strategic alliance, Actimagine and Hungama Mobile will release Bollywood movies worldwide on memory cards, via partnerships with handset manufacturers and through classical retail distribution networks. The two companies will also make the movies available to download through portals such as Hungama's Bollywood portal, Indiafm.com, which attracts 11 million users each month.
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